Start With Trust Signals
Users decide quickly whether a creator looks credible. Strong cover imagery, consistent naming, and complete ingredient rows increase trust before a recipe is opened.
Verification review quality also improves when submission quality is consistent.
Recipe Formatting Standards
Use normalized units, explicit quantities, and clear step order. Ambiguity in units or step flow is one of the biggest conversion killers.
Descriptions should explain outcome, not just ingredients.
- Complete ingredient list with readable units.
- Clear timings and realistic servings.
- Structured instructions with no missing transitions.
Metadata That Improves Reach
Category and difficulty metadata improve filter recall in Explore. Missing metadata lowers discoverability even for strong recipes.
Treat metadata as part of the recipe, not optional decoration.
Publishing QA Before Submit
Run a quick preflight: mobile card readability, desktop card crop check, and ingredient-to-step consistency.
A short quality pass prevents avoidable revision cycles.